ATR Sales, Inc. of Northborough, MA has been serving customers in New England for more than five decades. We are subcontracting manufacturers’ representatives, which means we install the products we represent. We serve as the link between our clients and leading producers of architectural specialties.

We are experts in the sales, installation and service of strut metal framing support systems, impact protection systems, woven wire partitions/cages, entrance mats and dozens of other services. We are recognized in the industry for completing our projects within our customers’ schedules and budget guidelines.

Metal Framing

ATR Sales is the area’s leading seller and installer of the highest-quality strut supports. Our professionals install your equipment so that it is 100 percent safe and secure.

Impact Protection

Whether corner guards, wall guards or door and frame protectors, Impact Protection Systems are designed to protect your business assets and property while being attractive, durable and high-impact resistant.

Wire partitions

Woven wire products include room dividers and partitions, tool cribs, sliding and hinged doors, storage cages, service windows; folding gates, locker cages and ceiling panels.

Entrance Mat

Entrance mats and gratings serve as functional system that contains moisture and debris while providing safe, clean and attractive entryways and interior environments.

Although much of our work is with steel and metals, we also work with vinyl, rubber, polycarbonate, wood, and aluminum; all of which provide durability, strength, and stability. We work with top-quality products and major brands from national manufacturers.

ATR Sales’ clients include most Boston and Worcester area hospitals (Beth Israel/Deaconess Children’s Hospital, Brigham and Women’s, UMass Worcester and Saint Vincent. We also work closely with many municipalities, colleges, corporations, industries, factories, and warehouses.  We also receive referrals from general contractors, subcontractors and specialty metal contractors.

We have enjoyed a long relationship with these esteemed manufacturers.

Our mission

ATR Sales’ mission is to exceed our customers’ expectations through our skills and expertise and with the highest-quality products. We are committed to achieving our customer’s 100 percent satisfaction.

 For more than 50 years, ATR Sales has been the name to trust for superior service and integrity.


ATR Sales, Inc. 41 Talbot Road, Northboro MA 01532

Phone: (508) 393-8529 Fax: (508) 393-7766

Mailing Address: P.O. Box 45, Northboro MA 01532

Office Hours

Mon-Thurs: 8am-5pm, Fri: 8am-4pm