About Atr Sales Inc.

The founder of ATR Sales, Albert T. Rahaim, was a draftsman in the U.S. Air Force. After leaving the service in the 1960s, he honed his skills within the industry for several years before launching ATR Sales in 1968 from an office in his home. After its incorporation in 1971, ATR Sales, Inc. became the official area supplier for two premier manufacturers: Power Engineering and Husky Rack & Wire. Others manufacturers were to follow. Fifty years later, ATR Sales is now recognized as the area leader in installing metal framing supports (strut), impact protection systems, woven wire products and entrance mats.

ATR Sales has grown significantly from Albert’s small home office to a thriving business in Northborough, MA. In addition to expanded product offerings, there are now 10 full-time employees with a full compliment of salesmen, estimators, union installers, and customer service representatives. Their full-time installers have an average of 15-years experience; the overall combined staff experience is over 85 years. ATR Sales proudly employs union carpenters and ironworkers on their jobs.

Initially, much of ATR Sales business came in as referrals from general contractors. Now when ATR Sales picks up a phone, callers could range from custodians, architects company CEOs to equipment manufacturers and sub contractors. Today, ATR Sales enjoys an outstanding reputation for 100 percent reliability and for getting the job done right.

Meet John

Albert’s son, John, became ATR President in September 2005. John graduated from Worcester State University with a 1987 bachelor’s degree in media.  Not surprisingly, having grown up with ATR, John started in the business while he was a freshman in high school with tracing drawings and light drafting. He joined the carpenters union at age 18 so he could work on job sites in and around Boston.

Today, John has been married for 28 years and has one daughter.

Second in command to John is Carl Backholm, Vice President, with the company for 15 years.

Our clients take us with them.
” One client was so pleased with the quality of work by ATR Sales that when the client (a hospital executive) switched job to another medical facility, he urged that ATR be because he knew the quality of their work.

We work directly through their manufacturer’s websites.
Office Hours:
Mon-Thurs: 8am-5pm, Friday: 8am-4pm


ATR Sales, Inc. 41 Talbot Road, Northboro MA 01532

Phone: (508) 393-8529 Fax: (508) 393-7766

Mailing Address: P.O. Box 45, Northboro MA 01532

Office Hours

Mon-Thurs: 8am-5pm, Fri: 8am-4pm